The swiss department store „Manor“, that is particulary successful within the range of fashion, sets high value on the realistical production of their print products. Among other things it develops catalog covers as well as inserts, that get perceived especially because of the haptic. In use of varnishes like softtouch and relief, the printed elements indeed do feel like objects in reality eg. hair and skin. Matt and Gloss varnishes accent especcially valuable products like perfume. Here you can see below/above printed on silver laminated sheets.